How to write SEO-friendly copy without sounding like a robot

Search engines have spent a decade getting better at one thing: telling the difference between a page written for people and a page written for a crawler. Copy stuffed with the same phrase six times reads badly to both.

Answer the question in the first sentence

Whatever someone searched for, put the plain answer near the top and expand below it. That's good writing and it's what search results reward. A plumber's page should say what they fix, where, and how fast — before the story about the family business.

One page, one topic

A page that tries to rank for everything ranks for nothing. Give each service, product, or question its own page with its own title. WUWI Sites does this for you at the start: every service you list during setup becomes a real page with its own URL.

Let the structure do the work

A real heading hierarchy, a real title tag, a real meta description and a sitemap that only lists real pages matter more than any phrase you repeat. Those are built in — every WUWI Sites page publishes through an SEO check that refuses to ship a page with two H1s or a broken canonical.