Built for boutiques & online stores.
Your shop, open and findable at 2am
WUWI Sites turns your boutique or store's details into a real, editable website with pages for your collections, your story, and how customers can reach you.
Showcase every collection
Galleries and carousels let shoppers browse your pieces the way they would in-store, without a developer building it for you.
Built for phone shoppers
Product pages and photos are responsive so customers scrolling on a phone see a shop that looks as good as it does on desktop.
Show up in the right searches
Built-in SEO checks and schema markup help your shop appear when someone searches for a boutique or store like yours nearby.
A clear way to connect
Contact and quote forms forward straight to your inbox so customers can ask about sizing, custom orders, or availability without a live chat system.
What the site needs
The pages a boutique or online store needs
Home
The first impression, with your brand, best sellers, and a clear path to your shop or contact form.
Shop / Collections
One page per category or collection, built with galleries and carousels so customers can browse pieces the way they would in your store.
About
Your story and what makes the shop different, the page people check before they trust a small business with their money.
Contact
Address, hours, a map, and a contact form so customers can find you, ask a question, or arrange pickup.
FAQ
Sizing, returns, shipping, and custom order questions answered once, publicly, instead of repeated in every message.
How it works
From a description to a live site.
Step 1
Describe your shop
Tell WUWI about your boutique or store, what you sell, who you serve, where you're located, and it drafts real pages using only those facts.
Step 2
Edit every block
Adjust content, layout, and style on any section, add galleries or a lookbook, and set your colors and logo in the brand panel.
Step 3
Publish and share the link
Your site goes live at yourname.wuwisites.com right away, or move it to your own domain for $5 a month with automatic SSL.
What actually matters
What makes a boutique or online store website work
Someone landing on a boutique or online store site is deciding fast: does this look like a real, trustworthy business, and can I actually shop here. That means clear photos of your products, easy browsing by collection, and answers to the practical questions, sizing, shipping, returns, before they have to ask. Because most browsing happens on a phone, the layout has to hold up at that size, not just on a desktop screen where it was designed. And if you serve a city or neighborhood, showing up when someone searches for a boutique or store nearby matters as much as the design itself.
WUWI Sites is built around those needs. Product and collection pages use galleries, carousels, and before/after sliders you edit directly, with a brand panel to keep colors and logo consistent across the site. Every page runs through eight publish checks and gets Schema.org markup, an automatic sitemap, and AI-drafted titles and descriptions, so search engines can read your shop clearly. Since there's no built-in checkout, contact and quote forms, with email or webhook forwarding, connect customers to however you already take orders, whether that's a marketplace, a payment link, or a phone call.
Must-haves
FAQ
Questions about websites for boutiques & online stores
How much does a website for a boutique or online store cost?
WUWI Sites is free to start, and manual editing is always free. Generating a full AI-drafted site costs 8 credits, or 2 credits for a single section, and a custom domain is $5 a month with automatic SSL.
Can I sell products directly on a WUWI Sites website?
WUWI Sites doesn't include built-in online ordering, POS, or payment processing. Instead, you use forms, links, or embeds to connect to whatever ordering or payment tool you already use, like a marketplace listing or payment link.
How do I get my boutique to show up in Google search?
Every page gets an SEO popup with a live score and AI-drafted title and description, plus automatic sitemap.xml, robots.txt, canonical tags, and Schema.org markup pulled from your business profile. Eight publish checks catch issues like missing headings or duplicate titles before you go live.
What pages does an online store website actually need?
Most boutiques need a home page, a shop or collections page (often one per category), an about page, a contact page, and an FAQ for sizing, shipping, and returns. WUWI drafts each of these using the details you provide, and you can add more pages like a blog or lookbook.
Do I need a developer to build my store's website?
No. You describe your boutique and WUWI drafts editable pages using your facts, and every section has Content, Layout, and Style tabs you can adjust yourself. If you want a custom domain instead of the free yourname.wuwisites.com address, that's $5 a month with automatic SSL.
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